BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Vestas: Engaging distraction
Interactive feature panels provide diverting alternative navigation.
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Nomura: Sizing-up issues
Ambiguity blunts the usefulness of a site viewing control.
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GE United Kingdom: Hearing voices
A video is automatically triggered to run where no one can see it.
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Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.
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Boeing: Viewing instrument
A visual indicator keeps users in the picture.
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Kohlberg Kravis Roberts: Moving picture show
Image display is responsive to scrolling.
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Coty: Showing some character
Well-produced video profiles give rare insights into top executives and company culture.
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Standard Chartered Private Bank: Overcomplicating selection
Alternate ways to browse a document library elaborate what should be a simple process.
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Mars: Mixing colour signals
Strong colour coding is weakened by inconsistency in use of the palette.
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Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
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British Monarchy: Sparkling timeline
An interactive pageant puts a reign on parade.
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Wacom: Complementing mobile design
A product website provides a coherent experience for mobile and desktop users.
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Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
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Google: Searching for links
Bottom-up navigation upsets usability.
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BASF: Simplifying social media integration
A microsite is abandoned in the name of clarity.