BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Mondial de l’Automobile/Paris Motor Show 2004: Missing top gear
Interactive features allow users to orientate themselves in and move round a building.
Siemens: Over-gearing to broadband
A company's TV and film advertising add ‘infotainment’ value to its websites.
First Group: Timetabling convenience
The advantages that HTML formatting can give over the PDF format.
Stora Enso: Synchronising watches
Webcasts help people be in the right place at the right time Ã¢€“ whatever time their watch tells them that is
The Democratic Convention: Blogging on to community
Blogs mark another step towards the long-spotted but generally elusive goal of creating genuine community-driven sites.
Time Warner: Cutting to the action
Design born of practicality shows an attention to detail and an understanding of the target audience that is too often missing.
Paysans.fr: Sampling the goods
Crafty use of the medium craftily builds sales and loyalty, while stopping the company wasting its money.
Cemex: Flashing up good performance
With a little imagination and focus there are occasions when the use of Flash is appropriate and also reinforces the company message.
Joseph Rowntree Foundation: Identifying media leads
Clever use of an e-mail notification system minimises costs and maximises specialist press coverage.
BT: 'Ghetto-ising' website accessibility
Accessibility features give the counter-productive impression of primarily serving commercial needs.
Hydro: Refreshing rollover navigation
Characteristic shortcomings of rollover navigation are ironed out.
Atofina: Getting the chemistry right
One of the more intriguing brandbuilding efforts on the web.
Toulouse city council: Going too far with technology
An accessibility feature that commits a basic usability sin.
Surfing the Net with Kids: Fooling around is serious fun
Why online games can be a powerful marketing tool for an organisation.
Currys: Explaining product terminology
Jargon Buster acts as discreet assistant, putting the retailer on its customers’ side as they make a decision.