BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Deloitte: Removing local navigation
The way back is made harder for some alumni.
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Afren: Homing in problems
Users miss messages in the absence of browsing controls.
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CVS Caremark: Adopting style without reason
Over-population of a preview panel subverts its benefits.
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Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
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Alchemical Arts Consulting: Transforming menus
Alternate navigation in the same place is the wrong choice.
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Apple: Paying tribute
Company values endure in an online response.
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AXA: Fast-tracking enquiries
The handover to local information gets smoother.
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PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
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Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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Deutsche Bank: Keeping track of searches
Evaluation of search results made easier.
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Capital Group: Counting kilowatts
An engaging real-time demonstration of environmental credentials.
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Siemens: Inviting questions
An open question hides a set of answers
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FedEx: Packaging roles
Structured job opportunity information packs expedite recruitment.
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Cemex: Coding apps
A new device flies badly in the face of convention.