BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Deloitte: Removing local navigation
The way back is made harder for some alumni.
Afren: Homing in problems
Users miss messages in the absence of browsing controls.
CVS Caremark: Adopting style without reason
Over-population of a preview panel subverts its benefits.
Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
Alchemical Arts Consulting: Transforming menus
Alternate navigation in the same place is the wrong choice.
Apple: Paying tribute
Company values endure in an online response.
AXA: Fast-tracking enquiries
The handover to local information gets smoother.
PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
Deutsche Bank: Keeping track of searches
Evaluation of search results made easier.
Capital Group: Counting kilowatts
An engaging real-time demonstration of environmental credentials.
Siemens: Inviting questions
An open question hides a set of answers
FedEx: Packaging roles
Structured job opportunity information packs expedite recruitment.
Cemex: Coding apps
A new device flies badly in the face of convention.