BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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Cemex: Cutting up news
A novel approach to a related links panel.
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Corus Entertainment: Switching sides
Deep content has nowhere to go.
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ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.
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Daimler: Tooling up history
An innovative timeline doesn't totally reinforce brand values.
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Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
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Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
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Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
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Business Insider: Editorialising navigation
Conflict is created between news and usability.
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Honda: Applying a brake
A speed barrier to accessibility is removed
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GSK: Integrating the website
Channel proliferation under control.
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Toyota Motor: Thinking app
Preview menus take on a new look.
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Gallup: Messing about
A company information section reveals less than it could.
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Moody's: Downgrading usability
Lack of clarity adds to the disruptive effect of a mash-up of link behaviours.
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Softbank: Funnelling device
Selective provision of dropdown menus restricts key users’ mobility.