BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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AIA Group: Falling markets
An interactive dropdown makes a graphic impression.
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Mitsubishi UFJ: Doubling up
Duplication of primary navigation serves no useful service.
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Olam: Spacing out
Poor formatting of a left-hand menu clouds its clarity.
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Legg Mason: Taking its time
A timeline consumes too much viewing time.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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Jefferies: Unmasking content
Placement of dropdown menus avoids masking page content.
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UBS: Laying new trails
Breadcrumb-styled top level navigation is a recipe for confusion.
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Bertelsmann: Overlooking the user
A publisher shows a surprisingly lack of professional empathy.
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Vestas: Engaging distraction
Interactive feature panels provide diverting alternative navigation.
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Terra Firma: Doubling-up trouble
Consecutive headings lead from main navigation to the same page.
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Whitbread: Going nowhere
Clickable elements cause confusion by not performing any obvious function.
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General Motors: Creating a bumpy ride
Retracted left navigation compromises usability for style.
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United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
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Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.
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Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.