BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
AIA Group: Falling markets
An interactive dropdown makes a graphic impression.
Mitsubishi UFJ: Doubling up
Duplication of primary navigation serves no useful service.
Olam: Spacing out
Poor formatting of a left-hand menu clouds its clarity.
Legg Mason: Taking its time
A timeline consumes too much viewing time.
Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
Jefferies: Unmasking content
Placement of dropdown menus avoids masking page content.
UBS: Laying new trails
Breadcrumb-styled top level navigation is a recipe for confusion.
Bertelsmann: Overlooking the user
A publisher shows a surprisingly lack of professional empathy.
Vestas: Engaging distraction
Interactive feature panels provide diverting alternative navigation.
Terra Firma: Doubling-up trouble
Consecutive headings lead from main navigation to the same page.
Whitbread: Going nowhere
Clickable elements cause confusion by not performing any obvious function.
General Motors: Creating a bumpy ride
Retracted left navigation compromises usability for style.
United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.
Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.