BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Pfizer: Listing badly
Global order appears lost in translation.
-
Humax: Spoiling the topping
A useful navigation tool is not available to all site visitors.
-
Daimler: Circulating traffic
An integrated social channel drives website traffic.
-
Burberry: Lacking contrast
Fashionability shades accessibility.
-
Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
-
Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
-
Eli Lilly: Overlooking its own cures
In-house best practice is ignored when an improvement creates its own problem.
-
LightSquared: Scrolling news
Poor usability mars good archive presentation.
-
10gen: Using words not bullets
Text on a home-page carousel enables intelligent navigation of options.
-
PricewaterhouseCoopers: Colouring perceptions
Inconsistent use of colour spoils its role in orientation.
-
OFT: Bookmarking references
Confidence in a helpful on-site bookmarking tool is tempered by a minor omission.
-
News Corporation: Hacking up navigation
Mixed use of a menu throws users off track.
-
The Royal Borough of Kensington and Chelsea: Welcoming feedback
A local council elects a quick and friendly method of gathering feedback.
-
Kraft Foods: Messing about
An inventive company information feature says too little about itself.
-
Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.