BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Standard Chartered: Dis-integrating investors
Standalone investor sites slip under search radar.
DLMBC: Popping mad
Zealous sign-up tactics override usability.
Vivendi: Dialling preference
Two navigation tools are combined creatively.
ING: Talking in a vacuum
Absence of promotion undermines investment in a strategic campaign.
Sydbank: Tripling navigation
The limitations of a three-tier navigation bar.
Henkel: Differing but the same
Conventional construction is given a memorable spin.
BNP Paribas CIB: Going boldly
An unusual candidate for the microsite treatment.
Pearle Opticiens: Hiding its light
Bad positioning makes a nonsense of an accessibility feature.
State of Michigan: Hedging results
A faulty deviation from the search norm.
BT: Sectioning search
A simple addition transforms search functionality.
Radient Pharmaceuticals: Channelling content
Video is packaged to reach a target audience.
Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
Roche: Turning for home
New purpose revives a tired effect.
Winston & Strawn: Filing local detail
Impressive customisation of information about locations.
Asda: Not sharing enough
For want of a link exciting content is lost to a key audience.