BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Standard Chartered: Dis-integrating investors
Standalone investor sites slip under search radar.
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DLMBC: Popping mad
Zealous sign-up tactics override usability.
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Vivendi: Dialling preference
Two navigation tools are combined creatively.
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ING: Talking in a vacuum
Absence of promotion undermines investment in a strategic campaign.
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Sydbank: Tripling navigation
The limitations of a three-tier navigation bar.
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Henkel: Differing but the same
Conventional construction is given a memorable spin.
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BNP Paribas CIB: Going boldly
An unusual candidate for the microsite treatment.
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Pearle Opticiens: Hiding its light
Bad positioning makes a nonsense of an accessibility feature.
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State of Michigan: Hedging results
A faulty deviation from the search norm.
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BT: Sectioning search
A simple addition transforms search functionality.
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Radient Pharmaceuticals: Channelling content
Video is packaged to reach a target audience.
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Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
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Roche: Turning for home
New purpose revives a tired effect.
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Winston & Strawn: Filing local detail
Impressive customisation of information about locations.
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Asda: Not sharing enough
For want of a link exciting content is lost to a key audience.