BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Land Securities: Interpreting jargon
Added features power up a guide to terminology.
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ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
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Dentons: Running the clock
A useful addition to contact information could be managed better.
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Rockwool International: Sharing its identity
A company Facebook page not of its making.
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Google: Adding a plus
A self-serving news feed is still of wider interest.
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AB InBev: Watering down preparations
Allegations against a global brand expose online management flaws.
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BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
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Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
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Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Bank of America: Fluffing speeches
Mismanagement undermines the value of a resource.
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Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
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Business Insider: Editorialising navigation
Conflict is created between news and usability.