BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Land Securities: Interpreting jargon
Added features power up a guide to terminology.
ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
Dentons: Running the clock
A useful addition to contact information could be managed better.
Rockwool International: Sharing its identity
A company Facebook page not of its making.
Google: Adding a plus
A self-serving news feed is still of wider interest.
AB InBev: Watering down preparations
Allegations against a global brand expose online management flaws.
BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
Bank of America: Fluffing speeches
Mismanagement undermines the value of a resource.
Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
Business Insider: Editorialising navigation
Conflict is created between news and usability.