BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
-
Moody's: Downgrading usability
Lack of clarity adds to the disruptive effect of a mash-up of link behaviours.
-
Ford UK: Achieving closure
Old practices hold sway in corporate communications.
-
Softbank: Funnelling device
Selective provision of dropdown menus restricts key users’ mobility.
-
Jefferies: Unmasking content
Placement of dropdown menus avoids masking page content.
-
BAA: Dating letdown
Initial promise for picture editors is not sustained.
-
Portugal Telecom: Socialising contacts
Social media options are included in a site’s contact pages.
-
Urenco: Enriching the company structure
An organisation chart doubles as an intuitive menu
-
United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
-
Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
-
Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
-
JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
-
Standard Chartered Private Bank: Overcomplicating selection
Alternate ways to browse a document library elaborate what should be a simple process.
-
Greenhill: Splitting menus
Inconsistency adds to the confusion of an exposed menu system.
-
Mars: Mixing colour signals
Strong colour coding is weakened by inconsistency in use of the palette.