BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
Standard Chartered Private Bank: Overcomplicating selection
Alternate ways to browse a document library elaborate what should be a simple process.
Greenhill: Splitting menus
Inconsistency adds to the confusion of an exposed menu system.
Mars: Mixing colour signals
Strong colour coding is weakened by inconsistency in use of the palette.
Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
Research In Motion: Searching blindfold
An accurate internal search mechanism is negated by poor presentation and missing features..
Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
Ramboll: Engineering interest
Enhancements expand a locator tool into a company information feature.
América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
Pfizer: Listing badly
Global order appears lost in translation.
Total: Controlling the flow
Intelligent mixing of online channels keeps all audiences informed in a crisis.
Nike, Inc: Tracking down answers
A well-stocked FAQ resource suffers from limited search options.
Hydro: Drilling down well
Inventive presentation adds to the attraction of an efficient worldwide directory.