BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
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Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
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JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
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Standard Chartered Private Bank: Overcomplicating selection
Alternate ways to browse a document library elaborate what should be a simple process.
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Greenhill: Splitting menus
Inconsistency adds to the confusion of an exposed menu system.
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Mars: Mixing colour signals
Strong colour coding is weakened by inconsistency in use of the palette.
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Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
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Research In Motion: Searching blindfold
An accurate internal search mechanism is negated by poor presentation and missing features..
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Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
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Ramboll: Engineering interest
Enhancements expand a locator tool into a company information feature.
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América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
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Pfizer: Listing badly
Global order appears lost in translation.
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Total: Controlling the flow
Intelligent mixing of online channels keeps all audiences informed in a crisis.
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Nike, Inc: Tracking down answers
A well-stocked FAQ resource suffers from limited search options.
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Hydro: Drilling down well
Inventive presentation adds to the attraction of an efficient worldwide directory.