BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.
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AboveNet: Defeating the object
A contact strategy loses impact in translation.
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Virgin America: Flagging up problems
Customer issue management is neither serious nor comprehensive enough.
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Oracle: Unseeing I
Two useful menus suffer from a lack of visibility.
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Catlin: Integrating global and local
Deeper routes bring a web estate together.
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Verizon: Dropping service
Some corporate audiences are less favoured than others.
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Schweppes: Branding breakdown
A global gateway reveals a troubled organisational soul.
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CVS Caremark: Adopting style without reason
Over-population of a preview panel subverts its benefits.
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Teck: Spreading contacts
Universal contact information is customised related links-style.
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AXA: Fast-tracking enquiries
The handover to local information gets smoother.
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Philip Morris International: Expanding jobs
User convenience is the essence of a central display of information.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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Siemens: Inviting questions
An open question hides a set of answers
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Johnson Matthey: Dividing attention
Reporting sets a standard that is too good for its own good.
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Air France: Taking off search
The initial helpfulness of a service falls away badly.