BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
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Union Pacific: Coupling information
Enhanced integration of features improves usefulness.
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Footon: Straining internationalism
A multi-lingual offering makes limited sense.
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BMC: Peddling to dealers
A careless oversight deflates lead generation.
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HTC: Over-padding content
Use of global content to supplement local material goes too far.
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Ball Corporation: Consoling investors
A one-stop information point covers basic investor needs.
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Delhaize Group: Indexing keywords
A hybrid report format generates helpful search features.
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Rio Tinto: Displaying result formats
Layout and identification aid initial browsing of search returns.
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BP: Communicating spill
Important facts and pointers are kept from immediate access.
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Honda: Promoting competitors
Outsourcing onsite search yields unwelcome results.
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Shell: Breaking dates
An outdated technique dampens the appeal of meeting the company.
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UBS: Clouding the picture
A novel adaption of a familiar quick links tool.
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Nestlé: Listening device
A sound device lacks clear reason.
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Johnson & Johnson: Serving investors subtly
A coded signal keeps a home page on message.
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Nordstrom: Shopping obsession
Uncoordinated search leaves company information out of stock.