BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Thales: Leaving its card
Poor signposting undersells a useful contact feature.
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France Télécom: Looking the other way
The web is neglected as a manageable response tool.
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Tate St Ives: Drawing off visitors
Group sites act unpredictably on a common template.
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ING Renault F1: Lagging behind comments
Fans take the wheel in a crisis
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Bosch: Gathering news
All parties benefit from an attentive press release service.
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Toyota Europe: Enriching footers
Lack of labelling hampers good intentions.
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Skinny Blonde: Provoking new contacts
Additions to the traditional directory entries.
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SABMiller: Illustrating priorities
How a message is delivered sends out its own signals.
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Continental Airlines: Advertising departure points
A location detector customises marketing on a third-party site.
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Commerzbank: Withholding interest
Isolation of a recruitment video reduces its pay off.
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Lagardère: Presenting the news
Home page news develops a marketing dimension.
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FCO: Missing abroad
A deaf ear to common usage blights a directory search.
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Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
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Novartis: Relating to contacts
Customised links enhance a leading resource.
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RSPB: Migrating enquiries
Contact management benefits from page management.