BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Thales: Leaving its card
Poor signposting undersells a useful contact feature.
France Télécom: Looking the other way
The web is neglected as a manageable response tool.
Tate St Ives: Drawing off visitors
Group sites act unpredictably on a common template.
ING Renault F1: Lagging behind comments
Fans take the wheel in a crisis
Bosch: Gathering news
All parties benefit from an attentive press release service.
Toyota Europe: Enriching footers
Lack of labelling hampers good intentions.
Skinny Blonde: Provoking new contacts
Additions to the traditional directory entries.
SABMiller: Illustrating priorities
How a message is delivered sends out its own signals.
Continental Airlines: Advertising departure points
A location detector customises marketing on a third-party site.
Commerzbank: Withholding interest
Isolation of a recruitment video reduces its pay off.
Lagardère: Presenting the news
Home page news develops a marketing dimension.
FCO: Missing abroad
A deaf ear to common usage blights a directory search.
Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
Novartis: Relating to contacts
Customised links enhance a leading resource.
RSPB: Migrating enquiries
Contact management benefits from page management.