BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
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Coty: Showing some character
Well-produced video profiles give rare insights into top executives and company culture.
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British Monarchy: Sparkling timeline
An interactive pageant puts a reign on parade.
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Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
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JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
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T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
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Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.
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Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
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EDF: Upgrading to standard
A navigation ‘upgrade’ is part of an attempt to revive customisable browsing.
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Pfizer: Listing badly
Global order appears lost in translation.
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HP UK: Streaming cold
Poor integration of a Twitter feed leaves comments frozen.
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Shell: Exploiting the potential for exploration
Taking a tablet's strengths adds new dimensions to interactive content.
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Daimler: Circulating traffic
An integrated social channel drives website traffic.
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Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
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KPMG: Covering a conference
Brand marketing imposes on reputation building.