BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
Coty: Showing some character
Well-produced video profiles give rare insights into top executives and company culture.
British Monarchy: Sparkling timeline
An interactive pageant puts a reign on parade.
Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.
Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
EDF: Upgrading to standard
A navigation ‘upgrade’ is part of an attempt to revive customisable browsing.
Pfizer: Listing badly
Global order appears lost in translation.
HP UK: Streaming cold
Poor integration of a Twitter feed leaves comments frozen.
Shell: Exploiting the potential for exploration
Taking a tablet's strengths adds new dimensions to interactive content.
Daimler: Circulating traffic
An integrated social channel drives website traffic.
Pernod Ricard: Seeing double
Replication of banners undermines the usefulness of a home page.
KPMG: Covering a conference
Brand marketing imposes on reputation building.