BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Fuji Xerox Australia: Defusing the display
Poor execution dampens a show of technical wizardry.
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India Times: Compiling fact files
Exploitation of the web creates a monstrously rich resource.
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Standard Chartered: Recruiting freeze
Information and advice about a programme are out of sync.
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PotashCorp: Massing its defence
One side in a bidding war resorts to a microsite.
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The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
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BMC Software: Preserving features
Neat packaging extends the value of promotional content.
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Roche: Socialising guidance
Internal advice on responsible conduct is shared publicly.
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Hewlett-Packard: Linking to the past
A labelling error comes back to haunt content change.
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Footon: Straining internationalism
A multi-lingual offering makes limited sense.
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BMC: Peddling to dealers
A careless oversight deflates lead generation.
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Henkel: Displaying social savvy
A considered approach to social media deployment.
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KPMG: Blowing hot and cold
A complaints line draws attention to differences of approach.
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Aviva: Self-tailoring for investors
Make-up options allow a page to reflect personal priorities.
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Force Ouvrière: Scrolling anchor
Navigation is never lost however long a page.
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ExxonMobil: Lagging indications
Transparent goals expose a shortcoming of the medium.