BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Canadian Space Agency: Captivating an audience
A world of compelling new content to explore.
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Volkswagen AG: Reporting delay
An old model of a report is left in the showroom.
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Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
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Shell: Mixing film
Game technology enlivens online corporate messages.
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ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
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Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
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ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.
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Coca-Cola: Editing extremes
A magazine-style approach magnifies the importance of story choice.
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Rockwool International: Sharing its identity
A company Facebook page not of its making.
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Daimler: Tooling up history
An innovative timeline doesn't totally reinforce brand values.
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AB InBev: Watering down preparations
Allegations against a global brand expose online management flaws.
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BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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UniCredit: Supporting data
Interactive charts as a reputation-building tool.
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Haier: Keeping back content
Judgement is needed on what is in the local interest.