BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Haier: Keeping back content
Judgement is needed on what is in the local interest.
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Manpower Group: Tweeting from the top
Rare commitment to public engagement is under-exploited.
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abc News: Automating loss
Use of transcript software exposes editorial need.
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SABMiller: Featuring videos
A content initiative to keep an eye on.
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Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Shell: Integrating media
A coordinated response contains potential reputation damage
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Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
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Johnson Matthey: Bringing the past to light
A timeline reflects a history of content management
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Noser Engineering: Making nonsense
Translation software scores beta minus
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E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
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Intel: Neglecting now
A Twitter stream sparks unintentional conversation points.
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Cisco: Channelling senior executives
A 'social' element to executive biographies offers little to like.
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Gallup: Messing about
A company information section reveals less than it could.
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Ford UK: Achieving closure
Old practices hold sway in corporate communications.