BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Haier: Keeping back content
Judgement is needed on what is in the local interest.
Manpower Group: Tweeting from the top
Rare commitment to public engagement is under-exploited.
abc News: Automating loss
Use of transcript software exposes editorial need.
SABMiller: Featuring videos
A content initiative to keep an eye on.
Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
Shell: Integrating media
A coordinated response contains potential reputation damage
Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
Johnson Matthey: Bringing the past to light
A timeline reflects a history of content management
Noser Engineering: Making nonsense
Translation software scores beta minus
E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
Intel: Neglecting now
A Twitter stream sparks unintentional conversation points.
Cisco: Channelling senior executives
A 'social' element to executive biographies offers little to like.
Gallup: Messing about
A company information section reveals less than it could.
Ford UK: Achieving closure
Old practices hold sway in corporate communications.