BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Felda Global Ventures: Submerging a flotation
A major stock market debut goes unremarked.
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JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
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Esh Group: Leaving out windows
The effectiveness of an interactive organisation chart is weakened.
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Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
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British Monarchy: Sparkling timeline
An interactive pageant puts a reign on parade.
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JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
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T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
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Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
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Ramboll: Engineering interest
Enhancements expand a locator tool into a company information feature.
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Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.
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Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
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América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
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HP UK: Streaming cold
Poor integration of a Twitter feed leaves comments frozen.
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Capital Group: Showing people round
The office is the centre of a pitch to potential job candidates.
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Total: Controlling the flow
Intelligent mixing of online channels keeps all audiences informed in a crisis.