BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Humax: Spoiling the topping
A useful navigation tool is not available to all site visitors.
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Daimler: Circulating traffic
An integrated social channel drives website traffic.
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Burberry: Lacking contrast
Fashionability shades accessibility.
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Hydro: Drilling down well
Inventive presentation adds to the attraction of an efficient worldwide directory.
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Target: Forgetting its meaning
Corporate enquirers are set on a circuitous route to frustration.
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PricewaterhouseCoopers: Colouring perceptions
Inconsistent use of colour spoils its role in orientation.
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Xstrata: Whiting out
Visual interest addresses the shortcomings of a narrow template.
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KPMG: Covering a conference
Brand marketing imposes on reputation building.
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Kraft Foods: Messing about
An inventive company information feature says too little about itself.
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Sanofi: Wishing well
A greeting risks grating with visitors.
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Credit Suisse: Squandering striking design
A bold home page loses sight of how visitors view it.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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Genel Energy: Repeating itself pointlessly
A universal slideshow of images quickly becomes repetitive.
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Virgin America: Flagging up problems
Customer issue management is neither serious nor comprehensive enough.
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Schweppes: Branding breakdown
A global gateway reveals a troubled organisational soul.