BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Manpower Group: Tweeting from the top
Rare commitment to public engagement is under-exploited.
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abc News: Automating loss
Use of transcript software exposes editorial need.
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SABMiller: Featuring videos
A content initiative to keep an eye on.
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Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Standard Chartered: Unmatching job offers
Job opportunities shrink on the website
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Bank of America: Fluffing speeches
Mismanagement undermines the value of a resource.
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Shell: Integrating media
A coordinated response contains potential reputation damage
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Trafigura: Spilling an opportunity
A robust defence is weakened by initial invisibility.
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Business Insider: Editorialising navigation
Conflict is created between news and usability.
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Johnson Matthey: Bringing the past to light
A timeline reflects a history of content management
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Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
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Noser Engineering: Making nonsense
Translation software scores beta minus
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Honda: Applying a brake
A speed barrier to accessibility is removed
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E.ON UK: Fitting the news poorly
Separate news streams run in odd directions