BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Cisco: Channelling senior executives
A 'social' element to executive biographies offers little to like.
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GSK: Integrating the website
Channel proliferation under control.
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Luxottica: Educating analysts
A package of crash-course materials impresses.
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Toyota Motor: Thinking app
Preview menus take on a new look.
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Gallup: Messing about
A company information section reveals less than it could.
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Jupiter Asset Management: Harvesting failure
Inappropriate use of a registration form risks losing investors.
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Moody's: Downgrading usability
Lack of clarity adds to the disruptive effect of a mash-up of link behaviours.
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Ford UK: Achieving closure
Old practices hold sway in corporate communications.
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BNP Paribas: Stopping time
A timeline appears frozen in the moment.
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Softbank: Funnelling device
Selective provision of dropdown menus restricts key users’ mobility.
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AIA Group: Falling markets
An interactive dropdown makes a graphic impression.
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Mitsubishi UFJ: Doubling up
Duplication of primary navigation serves no useful service.
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Olam: Spacing out
Poor formatting of a left-hand menu clouds its clarity.
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Smiths Group: Showing common purpose
Company profiles underline group coherence.
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Legg Mason: Taking its time
A timeline consumes too much viewing time.