BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.
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Johnson & Johnson: Mystifying icons
Graphic links that defy understanding.
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Boeing: Viewing instrument
A visual indicator keeps users in the picture.
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Kohlberg Kravis Roberts: Moving picture show
Image display is responsive to scrolling.
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Coty: Showing some character
Well-produced video profiles give rare insights into top executives and company culture.
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Lombard: Dropping clues
Management of long navigation menus needs thinking through.
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Barclays: Fixing the rate of interest
The time to build a following is before disaster strikes.
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Felda Global Ventures: Submerging a flotation
A major stock market debut goes unremarked.
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JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
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Standard Chartered Private Bank: Overcomplicating selection
Alternate ways to browse a document library elaborate what should be a simple process.
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Esh Group: Leaving out windows
The effectiveness of an interactive organisation chart is weakened.
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Greenhill: Splitting menus
Inconsistency adds to the confusion of an exposed menu system.
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Mars: Mixing colour signals
Strong colour coding is weakened by inconsistency in use of the palette.
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Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
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British Monarchy: Sparkling timeline
An interactive pageant puts a reign on parade.