BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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Wacom: Complementing mobile design
A product website provides a coherent experience for mobile and desktop users.
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Nestlé: Sugaring tweets
Four ways to add value to an investors Twitter feed.
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Google: Searching for links
Bottom-up navigation upsets usability.
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BASF: Simplifying social media integration
A microsite is abandoned in the name of clarity.
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JP Morgan Chase: Burying losses
Control of company messages is ceded to the media.
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Research In Motion: Searching blindfold
An accurate internal search mechanism is negated by poor presentation and missing features..
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T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.
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Foster + Partners: Building confusion
An attempt at a branded heading subverts its descriptive sense.
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Ramboll: Engineering interest
Enhancements expand a locator tool into a company information feature.
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Sears Holdings: Recycling mix up
Content displayed beyond its shelf-life gives a sense of tailored neglect.
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Wal-Mart Stores: Showing its face
A broadcast-oriented crisis statement reveals a well-prepared response.
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EDF: Upgrading to standard
A navigation ‘upgrade’ is part of an attempt to revive customisable browsing.
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América Móvil: Missing links
The commercial potential of a directory is reduced by an omission.
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Pfizer: Listing badly
Global order appears lost in translation.