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… I’ve expanded on the issue of marketing and comms people needing to get their act together. A good example has come from the less than customer friendly approach by Royal Bank of Scotland. It wants to explain its disasters on its site, but mixes a good clear signpost with hard-to-find content aimed squarely at the financial community. It need not be so, as equally troubled AIG shows.

We’ve also got a pack of useful BC Tips. Podcast Alley shows how you should organise a deep directory; McDonald’s blows an opportunity to defend its reputation; Deloitte uses the simplest of devices to add value to its people directory; and Bartolini hangs certificates on its (virtual) wall. Read all about it here.

Posted on January 21, 2009 18:33 by David | 0 comments

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