More on the social media chasm
I’ve had some interesting responses to the piece on social media in our latest newsletter, which rather neatly reinforce my belief that there is a chasm.
The internet manager of an FMCG giant says she agrees with every word, and adds: “Our senior managers keep getting wooed by US agencies who want us to jump on the social media bandwagon with bags of cash.
I want to say ‘Take a deep breath and think of the word appropriate first’.”
But Steve Jackson from Trainers’ House Finland says that while he agree with the chasm theory, “I would also say is that any company dealing with the ?consumer? at large is missing out massively by ignoring social media”. One reason why blogs are important is because they tend to rank highly on Google, “so to ignore social media is like ignoring people who want what you have.”
The interesting thing here is that Steve is talking about marketing, while the internet manager has a corporate communications role. So here’s another prediction to add to the ones in the previous post: Comms and marketing people will have to talk to each other much more. The company only has one web estate, and it needs to serve everyone’s needs .. which actually comes back to how the web is run, or governance. Everything always comes back to governance; boring, perhaps, but true.
Posted on January 08, 2009 12:38 by David | 0 comments
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