FT Bowen Craggs Index 2012
Summary report of the FT Bowen Craggs 2012 trends in online corporate communications.
This 16-page report tells you what’s happening online – governance, content, message, social media, mobile and apps. A practical standalone document that can also be used in combination with either of the 2 downloads below – this summary report refers to slides showing many examples and screen shots.
BC FT Index 2012 trends report.pdf (334Kb)
Refers to slides from either of the downloads below
i. PowerPoint slides with notes FT Bowen Craggs 2012 – lots of example screen shots.
BC FT Index 2012 trends.ppt (23.7Mb)
Intended as a companion to the 16-page FT BC trends report
ii. PDF of PowerPoint showing notes FT Bowen Craggs 2012 – lots of example screen shots.
BC FT Index 2012 trends.pdf (38.1Mb)
Intended as a companion to the 16-page FT BC trends report
Do you think a thoughtful analysis of your corporate web estate could help your organisation? Find out how our benchmarking, recommendations and best practice helps Procter & Gamble (150Kb PDF) and Siemens (164Kb PDF).
Related articles by David Bowen & Scott Payton
How the Index remains an unmatchable benchmark
Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking.
Who to follow in social media
For the many companies doing something in social media but without really knowing what they are doing, others are producing plenty to like.
When fashion is the default mode
Websites that look and function like apps and social media channels are the trend for 2012, but are they the future of online communications?
Where mobile is going
The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach.
Other FT BC Index downloads
This in-depth PDF report contains additional commentary and detailed analysis
FT Bowen Craggs Index 2012 booklet.pdf (3.8Mb)
For hard copies of the FT Index booklet please send your postal details to Dan Drury
Handy summary data sheet in Excel to accompany the Index
FT Bowen Craggs Index 2012 metrics.xls (106Kb)
More free downloads on our conference website
Keynote speeches and related articles and links
Stay informed: get best (and worst) practice snapshots from around the web, with our unique evaluation of their significance and value to corporate communications. Sign up for our web effectiveness newsletter