Cutting Through

Real talk for corporate digital professionals

In each episode of our Cutting Through podcast, we delve into a question or topic that's top of mind for corporate digital communicators right now, drawing on our work with some of the world's biggest organisations and offering practical insights to help you navigate the changing digital landscape.

Cutting Through is taking a short break over the summer 

We will be back soon with Season 2

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Episode 7: Can a crisis be a good thing?

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 26 Jun 2025

As we continue to live in interesting times, we consider what digital communicators can do to prepare for – and manage – a crisis, and ask whether staring down risks can actually lead us somewhere better than before.

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Episode 6. Tell another one: New trends in corporate storytelling

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 13 May 2025

What’s the point of stories and editorial on your corporate website and social media channels in 2025? Do your audiences really want this kind of content, and if so, which groups should you focus on? Find the answers to these questions and more in this episode of Cutting Through.

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Episode 5. The changing state of search

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 26 Mar 2025

From Google’s AI Overviews to ChatGPT and DeepSeek, generative AI search tools are transforming how people get information about your company – and everything else. This episode of Cutting Through explores what this really means, and how corporate digital communicators should respond.  

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Episode 4. A new era for corporate social media?

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 11 Feb 2025

From Instagram and TikTok to X and LinkedIn, social media platforms are more influential – and yet more volatile – than ever. In this episode of the podcast, we explore how corporate digital communicators can navigate uncertainty and harness social channels to cut through.  

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Episode 3. Now what? Digital communications after the US Election

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 10 Dec 2024

The way people get their information is changing. In the recent US election, one party and candidate seemed to understand this better than the other.

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Episode 2. How to navigate the culture wars

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 14 Nov 2024

How do we respond to the stark polarisation of opinion on companies' role in society?

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Episode 1. Generative AI: efficiency vs authenticity

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 08 Oct 2024

Jonathan Holt hosts a discussion with Scott Payton and Georgia Barrett

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