Leadership Insights

Key questions about digital channels facing senior corporate communications leaders

Insights from Jason Sumner, Senior Consultant and Director of Editorial at Bowen Craggs

Websiteheros Article1thumb

Even Bad Corporate Websites are Expensive. Is Yours any Good?

We have seen companies invest six or seven figure sums in a corporate website project, not to mention the ongoing costs, only to end up with a flawed product. In our experience, it is rarely the level of investment that is to blame.

Websiteheros Article2thumb

AI and Misinformation: Who Gets Heard First – You or Your Detractors?

One of the biggest reputation risks for organisations is that search engines and artificial intelligence tools will pull information about you from untrustworthy or hostile sources.

Websiteheros Article3thumb

Is Your Digital Team Set Up for Failure… or Success?

Most of the teams behind the world’s best corporate digital communicators have no more than 5 people. Some have less, yet these small teams can have an outsized impact.

Websiteheros Article4thumb

Are You Ignoring One of Your Key Assets for Building Corporate Reputation?

An organisation’s reputation comes down to the quality of its relationships with all stakeholders.

Websiteheros Article5thumb

Don’t Let Another Corporate Website Relaunch Miss the Mark

Corporate website relaunch projects start out with such optimism – a chance for a new beginning and a new look for the company. The unfortunate reality is often cost overruns, agency disagreements, internal turmoil and an underwhelming final product.

Websiteheros Article6thumb

How Would Your Corporate Website Report Card Make You Feel?

If you were to receive an independent evaluation of your corporate digital channels, how do you think you would react? Would you be proud of your team and want to share it with your colleagues, your stakeholders – your CEO even?

Websiteheros Article7 Narrowversionthumb

It’s Never a Priority Until It’s Too Late

In a crisis, your company suddenly becomes a lightning rod for public anger, political attacks and extreme investor scepticism. This is when the corporate website – your biggest owned channel – needs to prove its value and steady the ship. But is it ready to do so?