Episode 1. Generative AI: efficiency vs authenticity
What does Charlie XCX have in common with corporate digital comms?
Where is the line between artifice and intelligence?
As Generative AI tools enter the mainstream, visible authenticity becomes ever more essential. In the launch episode of our podcast, host Jonathan Holt, Head of Strategic Projects, sits down with Scott Payton (CEO) and Georgia Barrett (Vice President, USA) to discuss the potential efficiencies, opportunities and risks of generative AI for corporate digital teams.
Top takeaways
Georgia: AI makes being authentic and transparent more important than ever. Corporate owned channels are the place where you can say who you are as a company and what you’re doing.
Scott: Research shows that trust in politicians and traditional media is eroding and people are increasingly looking to organisations to get factual information about the world. AI automation is a powerful tool to free up your creative team to be more innovative in how you engage with business and the world, in a factual, witty, engaging - and ultimately human - way.
References and resources
Jonathan quoted the North Carolina state motto: "To be rather than to seem", or "Esse quam videri" in the latin.
Scott mentioned the Oklahoma state motto, referencing the abbreviated "It's OK" slogan. The actual state motto is "Labor Omnia Vincit" which the official Travel Oklahoma site translates as "Labour conquers all things".
- Research report: Secrets of Corporate Digital Leadership
- Research report: Next Generation Research
- Article: Corporate search in the age of AI
- Article: ChatGPT - the future of AI on the corporate website
- Challenges: Who will speak for your company, human or machine?
- Leadership Insight: AI and misinformation: who gets heard first - you or your detractors?